Celebrating 20 years of excellence! (Copy)
Post written by our CEO, Roksoliana Klaudia Melnyk:
On September 1, 2020, Emerald celebrated 20 years of excellence!
20 year ago, I took a step to follow my heart and start a company, one of the first of its kind in Cyprus. And what a journey is has been!
For over 20 years, Emerald Group of Companies has provided professional business consulting and corporate services to companies as well as individuals in Cyprus and overseas. With extensive expertise in its field, Emerald Group provide tailor-made solutions with the client’s best interest in the forefront.
Since its inception, Emerald Group of Companies can now boast an impressive, international portfolio of clients from over ten industries, with annual revenues ranging between 1 million to over 1 billion.
Emerald is a company driven and directed in all its decisions first and foremost by its principles, “The Emerald Group DNA”: which are Integrity, Dedication, Expertise, Contribution.
I am immensely thankful to my team, clients and business partners for the loyalty and trust they have shown Emerald over these past 2 decades. The fact that Emerald celebrates 20 years exactly in the year of 2020 is very symbolic.
To be celebrating our 20 year anniversary in the rather symbolic and challenging year of 2020, is quite emblematic! In a year in which a global pandemic took the world by storm, there were a lot of things around us that were out of our control. Besides the reported dangers of the virus to human life, many have been affected by it business wise. It was time to pull our ropes together and wait out the storm. The team stuck strongly together through this time, and instead of giving in to the panic, we took the 'quieter' time of lockdown to actually reflect, brainstorm together on the future of our company in a new reality that would follow.
Given that this year is our 20th anniversary year, we thought it was time to re-brand, re-fresh and re-look at the future ahead.
We started from the general look and feel of the brand. We worked intensely to finetune our brand aesthetics, our messaging, the way we present information to our clients, to the public. It was time for a fresh and modern look and a company message that truly portrays our unique character. We are a human centered business, and without undermining the very serious business sector we operate in, we wanted to have a more human voice. Remove unnecessary formalities and speak freely. Make all the complicated legal, financial, corporate language more simple to understand. Fine tune processes to be easier for our clients and partners, whilst we take on the hard work.
The focus was to create concise, simplified and easy to follow materials. So like this, next time we need to explain to a client legal implications, or documentation and/or other requirements for one of the services we provide, instead of receiving a black and white document with complicated industry-specific language - our clients will be receiving simplified yet concise and aesthetically minimal and colorful documents highlighting what's important to do and know in a clear and understandable language.
That's our aim, we are here to take on the hard work for our clients - that's our expertise, that's what we love. But we want to make it easier for them so then they can focus on their business whilst we move ahead the difficult tasks.
So starting from September 2020, we are happy to relaunch our new and minimalist website along with a dedicated blog on which we will post few, but high quality and industry-specific articles per month with the latest updates on Cyprus economy and laws which we believe are interesting to our clients and business partners. These will be articles written from our viewpoint, finetuned with our expertise and personal recommendations.
Additionally, to the above, to be closer to our clients and partners and available on the platform of their preference, we will be launching our dedicated Linkedin, Facebook, Instagram and Twitter pages. So like this we can stay in touch, and update you on our news wherever you prefer. A monthly digest of all of our articles will be sent out in a brief Newsletter by email to all our subscribed members (if you are interested to join our Newsletter - click here!).
Last yet certainly not least, we are expanding our range of solutions, creating new packages of services as well as focusing slightly more on real estate with some exclusive and exciting projects. We are bringing in new experts to our team and hence enhancing even further our collateral expertise, diversity and creativity.
We look forward to servicing our clients, providing greater range of solutions in a simplified manner.